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Research papers

Walking the path

At the ARF/ESOMAR WAM Conference 2002, Initiative Media and MIT introduced the expression as a conceptual model of understanding the complex relationship between advertising message delivery, media channels, and audience engagement. In a dynamic...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Alex Chisholm, David Ernst, Stacey Lynn Koerner, Henry Jenkins, Sangita Shresthova, Brian Theisen
June 17, 2003
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Citation

Chisholm et al. (2003a, June 17). Walking the path . ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/walking-the-path-